Lucid Hearing announced that it launched its Tala over-the-counter (OTC) hearing aid product line.
Fort Worth, Texas-based Lucid Hearing designed Tala with Bluetooth-compatible wireless streaming. It also features patented LucidShape app-controlled, customizable profiles, a moisture-resistant coating and a rechargeable design. Its precision directional listening (PDL) system enhances the ability to hear speech and other sounds while minimizing background noise.
The Tala hearing aids combine sophisticated signal processing algorithms with directional power. It refines sounds originating from the direction the user faces while expressing unwanted noise from elsewhere.
“Tala is innovative, discreet and powerful and uses our most advanced technology released to date,” said Steve Iseberg, VP of innovation for Lucid Hearing. “This product’s discreet design will make it popular among individuals who have mild to moderate hearing loss, and who want a solution that doesn’t look like a hearing aid. It simply looks like you’re wearing earbuds to listen to streaming music or entertainment from your phone or TV.”
Tala also features an upgrade capability to a custom-programmed prescription hearing aid solution, Lucid Hearing said. The company priced Tala at $1,299.
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Lucid Hearing joins the list of companies bringing OTC hearing aids to Americans following a major FDA ruling last year.
In August 2022, the FDA issued a final rule to establish a new category of self-fitting hearing aids. The FDA then approved the new category of self-fitting hearing aids for OTC sale in October 2022. This expanded access to hearing health for tens of millions of Americans with mild to moderate hearing loss.
“We’re proud to introduce this product into the market,” said Tim Schnell, Lucid Hearing’s founder and CEO. “The modern design is incredible and perfect for those with hearing loss who have hesitated to purchase before because they were concerned about possible stigma associated with wearing hearing aids. I’m truly proud of our research and development team and their approach to Tala’s design and the high-definition sound that this solution offers, including our new PDL System which makes the product even more effective and impactful for the user,” Schnell noted.
